Once we got the "yes" from Miniature Market that we would be able to sell some of our games out of the gaming area of their store, we instantly started thinking of what games and how many. We had a few options that we started running, but we knew we wanted to debut at least 1 game there... maybe two.
Our options for what to actually bring to demo and sell were the following:
So what did we decide? The last one with a twist. We are bringing 3 games that we intend to demo heavily, and then a small smattering (about 5 - 10) of some of our other games to show off and take sales on. Also, if we run out of something, we have it set-up where gamers can order copies of our game that day, and we will have them printed and shipped to their house in about 2-3 weeks. This lets us limit our exposure in some games, and lean in on some of our better designs. So which games made the pick?
Number Crunching for the LCG Fair
Now that we had a plan, we started trying to figure out how many of which games we wanted to bring. This started off by us getting a few facts together.
How many customers? We first had to figure out about how many people walked into the store on a typical Saturday. The number is not important and would be rude of us to say without permission. To get it, though, we simply asked about how many receipts get run through on a typical Saturday.
How many people would buy THAT game? Once we knew the customer number, we used some deductive reasoning based on data from outside sources of what the biggest and smallest categories are for game types. ICV2.com has some great data on this, if you are ever interested. We pretty much figured our games were in the 10% of the pie, with a little bump for the fact that they were seeing and touching the game (aka Experience biased purchasing.
The calculation became pretty easy after that: [Customer] x [Game category] = [Quantity to Order]. For expansions to games, we figured that about 1/2 would buy the expansion, so we added that to equation for expansions.
Because our catalog of games included so many other game (like War Game Helpers for minis and RPGs), we also ordered a few games from those categories using the same calculation. We'll let you know if our estimates were right.
Finally, we had the logistics that we had to figure out. How many tables would we need? How would we display our games? What about the presentation? Here are some quick things we did to prepare for the LCG Fair.
All Set for the LCG Fair!
That's the checklist... and the games we're taking... and the thought process behind it. I am sure we forgot something. Next time, we'll talk about the contingency plan of digital orders, and why we think it will be something to build on.
Hope to see you at the Locally Crafted Games Fair on July 13!